Your actionbook for AI native business
In the near future, the businesses with the greatest margins won't just be efficient—they'll be AI native. The founders who orchestrate this transformation will build the most sustainable cash cows of our generation.
Your mission as a high-performance founder is clear: create an AI-native organization that runs with minimal friction while maximizing output. This is the pivotal shift happening right now.
This transformation changes everything. You'll convert your inputs from being tied to time, manual effort, and endless meetings into something far more leveraged—designing the right technology stack with precise code snippets that orchestrate software pieces running operations on autopilot.
Lately, I've obsessively focused all my energy on this transformation. Working with pioneering founders across industries, I've witnessed something remarkable. "You can just do things" has become their new operating system—a willingness to fully automate and program entire roles that previously required human intervention.
We are living in a world where Steve Jobs vision of a thinking computer in our pocket is a real phenomenon:
I'm here for this revolution. The technology is ready. The visionary founders see the future. Let's go.
Here are the three key principles I use in the field for creating immediate value for founders through code and AI:
I. Question Everything Before Building Anything
The first principle I apply is understanding founder desires without accepting them as gospel. I don't engage their ideas as the solid truth or fixed direction. Instead, I build the deepest possible understanding of the problem, then step back and question everything.
To truly improve an existing process, you must question the need for all moving parts. Apply Elon Musk's powerful deletion heuristic: "Delete before you add or automate. If you are not adding back at least 10%, then you haven't deleted enough."
This creates a crucial reflection point before you start building and spending resources. When done right, you're left with a simpler system with fewer potential bottlenecks.
A founder I worked with wanted to automate their entire customer onboarding sequence. Instead of immediately building that system, we first eliminated 60% of their existing steps that added no demonstrable value. The resulting automated workflow was dramatically simpler, more effective, and required half the development resources I expected.
II. Escape the Idea Trap Through Decisive Action
Don't get trapped in the world of endless thinking. If you're anything like the founders I work with, you know how obsessive you can become—constantly pondering ideas, problems, and innovations for your business.
The danger is staying in the realm of imagination without execution. Stop being stuck inside the world of dreams and start creating the business you envision through decisive action and strategic collaboration.
Most founder desires are surprisingly common: greater margins, more creativity, and fast-moving A-players. All these can be achieved through the right systems of humans and machines working in concert. But this only happens when you take the initiative.
Gather technically competent players and give them the resources to sprint. Your dreams won't be realized by you alone—they require delegation to highly skilled people who can make them reality. Look for the contrarians, those obsessive about their craft and optimistic about the future. Give them a clear plan and let them run.
III. Create Industry Ripples Through Technological Velocity
There’s great technical velocity in the air. Turn this into your advantage by seizing the opportunity directly in front of you.
Create ripples in your industry by evolving your business beyond what you think is possible. The right technological moves today creates a wave that you can surfe over your entire market tomorrow.
This manifests as measurable advantages: leading margins, ruthlessly lean operations, lower headcount, minimal overhead, greater creativity, and higher leverage on every unit of energy input.
The formula is simple but powerful: identify the highest-friction processes in your business, apply AI-native thinking to eliminate or transform them, then measure the results religiously.
The Time for Action Is Now
Tomorrow's great founders are the ones building on these principles today. They're not just planning or strategizing—they're executing experimentations with high agency.
The gap between the AI-native businesses and the legacy operators grows wider every month. Which side of that gap will you be on?
Seize the initiative with action and creative maneuvering. Your competitive advantage awaits.
Want to get creative We help founders implement AI-native operations that create sustainable competitive advantages. Schedule a call to learn more.